Fox has bought the rights to the BCS Bowls.

FOX Sports and the Bowl Championship Series (BCS) announced today that they have reached an exclusive four-year agreement covering all media distribution and sponsorship rights for the Tostitos Fiesta Bowl, FedEx Orange Bowl and Nokia Sugar Bowl from 2007 through 2010, and a new, stand-alone, BCS National Championship Game from 2007 through 2009. Financial terms were not disclosed.
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In addition to telecast rights, the contract also covers national radio rights; Internet rights; all sponsorship rights, including naming rights, signage and virtual signage opportunities and in-game enhancements; ancillary programming on FOX and/or FSN; and a joint venture (FOX, BCS and Bowls) to identify and exploit merchandising opportunities.

Emphasis Added.

The rumored price tag was about $80 million per year. I look forward to reading more about how this wasn’t about the money. How this was for the good of the student athletes. And all the other joyous hypocrisy.