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February 14, 2006

Bought A Satellite

Filed under: Uncategorized — Chas @ 9:54 am

Well, maybe not the right type, but it was the song that popped into my head. At least when I read this.

XM Satellite Radio (NASDAQ: XMSR), the nation’s largest satellite radio service with more than six million subscribers, announced today that it has signed a long-term agreement with The BIG EAST Conference. The BIG EAST sponsorship provides XM with the exclusive satellite radio broadcast rights to the BIG EAST Men’s and Women’s Basketball Championships Presented by Aéropostale, along with select regular season games during football and basketball seasons.

As “The Official Satellite Radio Service of The BIG EAST Conference,” XM will have marketing rights to all BIG EAST Championship events, and promotional use of the BIG EAST marks, media and other proprietary marketing assets. Nelligan Sports Marketing, Inc., who represents the official BIG EAST Sponsorship Program, brokered this agreement for the Conference.

Additionally, the first XM broadcast will be the Pitt-Providence game tomorrow.

XM Satellite Radio will broadcast BIG EAST Conference games beginning on February 15, 2006 at 7:30 p.m. as the Providence College men’s basketball team hosts No. 14/13 Pittsburgh (19-3, 8-3 BIG EAST). The game can be found on XM Channel 200 and will feature the Friars call of John Rooke and Joe Hassett. Providence (11-10, 4-6 BIG EAST) has won two straight and four of its last six games.

I do not know what impact this will have on Pitt’s deal with Sirius Satellite Radio. I have made an inquiry, though, and will let everyone know. I am aware that several loyal readers have Sirius subscriptions.

At the very least, I think it is safe to assume that any of the Big East Tournament games Pitt plays will be XM only.

UPDATE: Okay, that was a fast response, thanks to Dan Satter for the info. This will not have any impact on Pitt’s deal with Sirius Satellite — and that includes tomorrow night’s game.





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