Wow. I think the longest I’ve gone without posting on PSB in a year or so. We are definitely in the dead period.

Now I know we’ve discussed the Pitt changes in name and unis. We aren’t the only ones considering a back to the future in name.

The boys over at the Marquette Hoops blog are wondering what the nickname of their school will be. The announcement is tomorrow.

In Cincinnati, they are “updating” their logo. They weren’t going to reveal it until sometime after they officially joined the Big East, but it got leaked. The students wereren’t impressed.

The old C-Paw was fine and the university’s decisions on the entire process of revitalizing its brand were quite ugly.

The new C-Paw is simply an italicized version of the old one. And the claws on the old one didn’t resemble sixes. The older C-Paw, the one the students have come to know and love, isn’t even that old. It was created only 15 years ago to be exact. So what is the problem with a 15-year-old logo?

Not to mention the money and who did it.

The worst thing about the new paw is that the design was outsourced. Why would the university ask a design firm to invent our new logo when we have one of the best design schools in the nation, DAAP, within our grasp?

What a waste of resources!

To think, that $35,000 went to a company instead of a scholarship for a student or for reward money. Just imagine…

A contest, where students, from all schools in the university could send in their submissions and a panel of students, a student vote or a panel of alumni could have picked the best one. Then that student would win a monetary reward or a scholarship.

It would have been a way to get students involved in some of the decision-making on campus and given the university the image that the administration takes the students and their opinions into consideration.

This outsourcing decision makes it seem as if the like university is acting as a corporation. They spent $35,000, which to most college student sounds like a lot of money, but to corporation University of Cincinnati it is just pennies. It seems inconsiderate to outsource an uninspired new logo when there are thousands of students here with more creativity.

Obviously it’s about stimulating sales. They aren’t abandoning the “C-Paw,” just altering it.