“Pittsburgh Live” and now “Post-Gazette NOW.” Oy.

At least the Trib, finally figured out that no one cared or particularly like the whole “Live” thing. They’ve stuck with the URL, but “LIVE” longer appears anywhere on the site or in the web banner.

The whole “NOW” thing is just as stupid and should be dropped. It’s one of those moronic things where the marketing department sat around looking at the redesign thinking about how they can stress the newness and updates. One of them looks up from his box lunch at the conference table and says, “NOW!”

The new design isn’t bad. It’s clean, easy enough to read and the navigation seems simple enough. A little generic, but I’ll take generic and easy to use over visually stimulating and confusing. It is loading quite slow, however, and maybe that’s just an early glitch.