And you thought there were blogs on everything. Here’s an article from the latest issue of Campus Technology magazine. It concerns the issue of delivering more and better cell phone content related to the college sports teams. Since I’ve used this blog to discuss the ringtones before, this was worth passing on. Pitt has more plans.

At the University of Pittsburgh (PA), Lori Burens, assistant director of
Licensing and Advertising, is looking forward to another aspect of mobile
content delivery. While Pitt has offered ring tones for about a year, Burens
explains that the school recently signed a deal with Collegiate Images to offer
a variety of logos and other images for users to install on their phones as
wallpaper. This deal marks the first time Pitt has signed with any aggregator to
distribute images. In addition to variations on the school logo, images include
action shots of football players, basketball players, the Pitt Panther mascot,
and cheerleaders, to name a few.

Once the deal goes live, Pitt students will have the ability to choose
from hundreds of different images and buy as many of them as they’d like for $2
apiece. Burens declines to reveal what percentage of each purchase will go back
to the school, but she says that the university is hoping to earn at least
$10,000 by the end of the school year. Ideally, she notes, students will
purchase five or 10 different images, store them on their phones, and cycle
images in any way they deem appropriate. However the image experiment plays out, the feature will complement the school’s healthy ring tone business, adding to
the number of forms of mobile content Pitt students and alumni can buy.

“If you’re willing to personalize your phone with a ring tone, there’s
no reason you wouldn’t be willing to add some images to the mix, as well,” she
says. “The more creative our [students and alumni] get with all of this, the
more revenue we’ll generate as a result, and that’s something that will make
everyone happy.”

One of the companies they list is called FightTones. I have to concede they have some very high quality ringtones, even if the logos they sell for Pitt are out of date. They only work though for Cingular, T-Mobile and Sprint — which I don’t have. For monophonic, crappy, more expensive ringtones you can get more here. I have Hail to Pitt (2) from Xringer on my Verizon network phone.