Paul Lukas, of UniWatch fame, deals with the fall-out from the hideous Nike creations worn by Florida and VT. And it gets worse, judging by these coming try-outs from Miami and Oregon. (PSB is not responsible for any damage to a viewer’s retina for clicking on those examples, nor to any damage to one’s personal aesthetic sensibility.)
Money quote:
This not only waters down and cheapens the individual schools’ visual identities but also perpetuates Nike’s patently bogus notion that its own brand is more important than the teams’ brands. Memo to Phil Knight: The swoosh draws its legitimacy from the teams that wear it, not the other way around.
Having said all of that, I’d still like to see what Nike would do if given half a chance to Penn State.
[…] The deal with Adidas was more lucrative, and Adidas was the company that produced the very pleasant throwback gear. (Hmm. Might have to buy some more, just in case Nike doesn’t continue that line.) Plus, it meant avoiding the dreaded “System of Fit.” […]
